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The DE-clutter Misunderstanding 

One of my biggest PET PEEVES about this topic is that there is such a strong misconception in the Real Estate marketing world around the subject of de-cluttering. Decluttering a home is NOT staging it, it is only the prep to do to make a clear path for staging.

Often I see the pitfalls of not de-cluttering at all, as well as de-cluttering too much and then calling it staged.


Sellers who Don’t declutter

To be straight up, the first impression is very “lacking and distracting”. Buyers are never interested in wading through a sea of other people’s things. Kid’s art on the fridge, piles of laundry and detergents, boxes of possessions, totes full of camping gear, and WORST of all the secrets in the closets! No one wants to know what the Seller’s habits, lifestyle choices and likes are.

The buyer isn’t there to make a judgement about the Seller’s life however that invariably happens when they get a front row seat to your secrets and everyday life. When a buyer gets the insider scoop on your life, they adjust their offers to take advantage of that. Plain and simple, it’s human nature.

So my first piece of advice is do a proper de-clutter of your home. Plans for this can be obtained through a Professional Staging Consultation with myself,  before you even start anything else when preparing to sell.

The next part of the De-cluttering problem is to OVER de-clutter. Wiping out every trace of human existence in an occupied home and then calling it “staged” is the KISS OF DEATH.

Why? Because it sends the message that you are in distress and have to sell in a hurry, or can’t afford to even furnish the home and need to sell for financial issue reasons. It also has no ambiance or welcoming feeling and really the buyers are looking for that loving feeling when they are searching for their new digs.

If intense de-cluttering is implemented and then called “staged”, it first misrepresents the staging industry, and second does the Seller a disservice because they think they are going to get the same results as if they would when truly staged.

 3 Part Process

Property Staging first requires a consultation, that includes a de-clutter and cleaning/repair plan, then the staging. This is a 3 part process that should be followed step by step for the optimal results.

The Staging part is the icing on the cake. It involves the adding back in of décor and furniture items to create a warm, inviting atmosphere, as well as implementation of a proper furniture layout for maximizing space visually. The proper use of color, style and lifestyle selling techniques also build a great first impression for the buyers.

As a Professionally trained Home Stager and Interior Decorator, I utilize spatial planning, scale and balance, traffic flow and designer concepts, all while staying true the marketing goal of the home.

Staging is the final detail in the marketing of the home and it’s really one of 3 very important parts!


For solid advice on preparing your home for sale in today’s market, text/call 780-218-7444

Jill Turgeon




*not intended to solicit listings already under contract