Direct the Buyer’s Eyes
During your MLS showings and your “In Person” ones!
The strength or weakness of your showings depends largely on what the buyers see when they view your home for the first time.
Considering that all showings are now taking place ONLINE first, you need to make absolute sure that your small jpg MLS photo has an impact visually to the buyer, as well as when they walk through the door.
This is assuming that the pictures were attractive enough to bring them for that second showing “In Person”.
Buyers today surf the internet first before calling an Agent and they decide which homes they want to see. They go online, type in a price range and location and then go from there.
If your home lands in their category, it is IMPERATIVE that your small photos are fabulous enough to warrant a second showing in person.
HOW DO YOU DO THIS?
Creating a visually appealing photo largely depends on the rooms being clutter free, well laid out, as well as color coordinated. Try to keep visual clutter to a minimum and once you have decluttered and rebuilt the layout of furniture. Take a few test photos to see what pops out at you and then edit accordingly.
Make sure that the furniture lines are working with the fixed elements such as fireplaces or railings, and use pops of color to accent, not dominate a room. Remove all items that fill up floor space unnecessarily.
You can direct the buyers eyes by placing furniture and art or greenery next to the area you want to highlight, such as in the photo above. We wanted to direct the eyes to the back of the large recreation room, so we added a papasan chair to pull the eye over.
Directing buyers eyes is all about marketing the assets of your home and showing them how great it would be to live there. Each home has some great asset and when a buyer is only in your home for 4-7 minutes, this can be easily missed unless you take care to point it out.
Remember when you were shopping for a new home?
They all started to blend together after a few and unless something really got your attention, it was hard to keep it all straight in your head. Work off this principal when preparing your home.
Stay on the top of the Buyer’s list by directing their eyes to your property’s assets.
Stage and Sell Real Estate with Jill
When listing your home, Jill offers project planning and contractor management, painting, fixtures updates, facelift renovations, and of course professional staging.
In addition to updates and proper pricing, Staging a home brings in better offers than not staging it, So clean, repair and stage your home, price it correctly and see results fast.
If you are thinking of selling and may need a few things done before hand but don’t know where to start, let’s book a 15 minute strategy call to see if working together would be a good fit.
Jill Turgeon
REALTOR® @ One Percent Realty & RESA Award Winning Home Stager
& Owner of Simply Irresistible Interiors
780-218-7444
https://linktr.ee/thestagingagent
Offering her optional “Stage and Sell Real Estate” services to her listing clients, she can strategize with you on the best way to set your home apart for selling
*This website in whole, is not intended to solicit listings that are currently under contract to other brokerages.
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