The DE-clutter Misunderstanding
Too much ? or Not enough?
One of my biggest PET PEEVES about this topic is that there is such a strong misconception in the Real Estate marketing world around the subject of de-cluttering.
Realtors and home owners alike still need to learn the difference between de-cluttering and staging.
Today we will cover the pitfalls of not de-cluttering as well as de-cluttering too much and then calling it staged.
Let’s start with when a Seller doesn’t de-clutter their home. The first impression is very “lacking and distracting”.
Buyers are never interested in wading through a sea of other people’s things. Kid’s art on the fridge, piles of laundry and detergents, boxes of possessions, totes full of camping gear, and WORST of all the secrets in the closets! No one wants to know what the Seller’s habits, lifestyle choices and likes are.
The buyer isn’t there to make a judgement about the Seller’s life however that invariably happens when they get a front row seat to your secrets and everyday life. When a buyer gets the insider scoop on your life, they adjust their offers to take advantage of that. Plain and simple, it’s human nature.
So my first piece of advice is do a proper de-clutter of your home. Plans for this can be obtained through my website and also during a in home consultation.
The next part of the De-cluttering problem is to OVER de-clutter. Wiping out every trace of human existence in an occupied home and then calling it staged is the
KISS OF DEATH.
Why? Because it sends the message that you are in distress and have to sell in a hurry, or can’t afford to even furnish the home and need to sell for financial issue reasons.
It also has no ambiance or welcoming feeling and really the buyers are looking for that loving feeling when they are searching for their new digs.
When a Seller or a Realtor implement intense de-cluttering and then call it staged, they are firstly misrepresenting the staging industry, second they are misinformed and doing themselves a disservice, as well it makes them look bad to those who know what actual staging looks like.
To properly stage a home requires a consultation, then a de-clutter and cleaning/repair plan, then the staging. This is a 3 part process that should be followed for the optimal results.
Staging involves the adding back in of decor and furniture items to create a warm, inviting atmosphere, as well as implementation of proper furniture layout for maximizing space visually. The use of color, style and lifestyle selling techniques aids in the overall first impression for the buyers.
Home Stagers for the most part have actual training in this field and can utilize spatial planning, scale and balance rules, traffic flow and designer concepts, all while staying true the marketing goal of the home.
Staging is the final detail in the marketing of the home and it’s really one of 3 very important parts!