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Do You Need A Real Estate Agent to Sell your Property?

Selling your property on your own may seem like it makes financial sense these days, but in the end may cost you more money than if you had called a professional real estate agent. Real Estate Agents are trained to know the ins and outs of the market because they understand it better than anyone, being in it every day. They’ll watch out for issues that may not be in your best interest and with their large network of information and resources at their fingertips, your home will sell more quickly and easily.

Days On Market (DOM) always fluctuates over the years. Currently in 2021, it’s now 60, 90 or more. And to make matters worse, the DOM for selling it yourself can be much longer. Exposure through the public  system, as well as our private one for bookings, is KEY to getting you an advantage over the DOM and put you in front of your potential buyer’s eyes. Agents can get more buyers in your home than you can by yourself.

When pricing, every home seller mistakenly thinks they “should try it higher for a while”.  The reason this does not work is that the initial buying activity is in the first 21 days. If your home is priced too high- even by just $10,000 – buyers will show up, comparing your home to the others that are priced correctly, and invariably you are assisting those properties to sell faster, while yours sits and goes “stale”.  Don’t let this happen to you!

“Let them make us an offer…”

It does not work this way. But if by chance they did make an offer, they would most likely offer you way less than what you would be willing to take, resulting in offense.

Why am I sharing this with you?

As a licensed real estate agent, with exp Realty, I want to share my experience with home owners and help them make educated decisions. I want to help you make the most money possible because I am passionate about helping people sell houses. I am also an RESA Award Winning Home Stager for the last 18 years. I operate Edmonton’s largest Home Staging Company, Simply Irresistible Interiors since 2003.

How Do You Find an Agent that Suits You and will be a Good Fit?

This process is important, as the highest bidder is not always the best choice. Often times hearing the highest priced evaluation sounds great, however this can result in a very long time on the market, many price reductions and a reputation of your home not selling for “some reason”.

If you call me for an evaluation, I will spend the time we need go over your needs at the property during our first walk through and then again when we discuss your numbers. A properly prepared market evaluation will help you see where your home falls in to the list, resulting in an informed decision. Feel free to send me a message here:  Use my contact form.

The Skinny on Working with an Agent

Real Estate Agents are doing their best to walk you through correct pricing procedures and it is VITAL that you stay within your range and watch the market conditions to stay ahead of the game. Use your own reasoning skills when reviewing the comparable SOLDS and ACTIVE listings. There is absolutely no room for sentiment when pricing a property. It is a product for sale.

Another word of advice, do not choose an Agent based on price! Pricing too high will end up costing you more money and time in the end. Price competitively and at true market value.

Home Staging will not sell an Overpriced Listing

No matter how appealing your home looks, budget and comparable pricing is always an issue for home buyers. Price right! Stage it before showings start, and hire a Professional Real Estate Agent that can properly market it for you.

Jill Turgeon, REALTOR @  exp Realty & RESA Award Winning Home Stager

Owner of Simply Irresistible Interiors


This website in whole, is not intended to solicit listings that are currently under contract to other brokerages.