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Can I ask more for my house to pay off my debts?

Your financial needs do not dictate your asking price

Recently, in my staging business, we have had 3 properties that have been overpriced and staged, against professional advice. As I have been so clear on this point with my clients, I still cannot force their choices on what they think their home is worth.

Despite their Realtors telling them the correct pricing, they insisted on “trying it higher”. They all had their financial needs/ issues driving these choices.

There are multiple problems with this scenario, first being that they are shooting themselves in the foot and second they are assuming they know the market better than a professional Agent. Their refusal to take solid sound advice has worked against them.

The Result?

Well, instead of selling in record time (our average Staged days on market is 9-18 compared to 56 in the Edmonton Real Estate Board) they sat for months and months, Paying double mortgage payments and double carrying costs in some cases.

As well, they were behind the 8 ball trying to chase the market, while qualified buyers viewed their homes and SAW they were overpriced and moved on to buy other properties. They lost the summer markets and paid for staging rentals for more months than was necessary.

Then, guess what? All 3 Sellers opted to take out their staged rental package. Big mistake, because now, the Agents have called me and told me of the new challenges they face in trying to sell these now stale listings.

Agent #1 called and said that the home that did look like a show home, was now just another empty box and that his open houses were met with disappointment when the buyers came expecting to see the staged home (as the gorgeous MLS photos displayed). Buyers commented with questions like “where is all the furniture?” “Wasn’t this home staged? We came to see it because of the pictures.”

This Agent was put in an awkward position in having to answer these questions and it makes the Seller look bad too. It’s essentially false advertising. This home went through multiple price reductions to finally reach the actual value and took over 7 months to sell when it shouldn’t have. The other mistake I truly believed stalled this sale was that the Seller tried to sell it themselves before staging or calling an Agent, but that’s another BLOG!

Agent #2, had 2 staged listings, and this situation happened to her twice. She also called me after the staging was removed, but with a bit of a different story. She said that now her showings were being booked and then during and after them, Real Estate agents who showed the home called her and were upset that she had staged photos up in a non-Staged home. I totally see their points. This happened to her 4 x between the 2 homes.

Those agents, bringing buyers, are putting staged homes at the top of the list because they show SPECTACULAR. And this sets the bar for all the rest of the showings, ultimately resulting in a Staged home getting sold faster than every other house.

However, these Agents and buyers were met with empty rooms. Both properties also being overpriced and having had 2 price reductions, are still for sale, and now empty.

In one of these cases the Seller’s FRIENDS are telling him how much its worth and none of them are in Real Estate. It always boggles my mind when people deem themselves to be experts in a field they have never worked in.

All the staging money and rentals were lost at this house too, because now the seller needs to have empty room photos re-posted so that he can honestly present what the home looks like today- EMPTY.

Sellers who invest in Staging and Rentals need to take the advice of professionals. This is not a game, it’s the REAL ESTATE market and buyers aren’t uneducated, they won’t overpay for homes and they want to view property that is presented well. Staging allows for emotional connection and buyers will pay a premium for that, but not over that.

It is totally within a Seller’s right to get the highest price for their home, but overpricing is not the means to that end. It is serious business this real estate thing and as much as I understand that Seller’s have financial issues and are trying to pay off all debts in the sales of their homes, I have said it before and I will say it again, ” Your financial needs do not dictate asking price!” You are only hurting yourself when you overprice.

 

Let’s book a call to discuss how to get your home sold!

Jill Turgeon

REALTOR® @  One Percent Realty & RESA Award Winning Home Stager

& Owner of Simply Irresistible Interiors

780-218-7444

https://linktr.ee/thestagingagent

Offering her optional “Stage and Sell Real Estate” services to her listing clients, she can strategize with you on the best way to set your home apart for selling

 

*This website in whole, is not intended to solicit listings that are currently under contract to other brokerages.

#onepercentrealty #homestaging #stageandsell #jillturgeon #homestager #edmontonstaging #realestate #renovations

Natural Lighting when Selling your home

Buyers are demanding more natural lighting in their homes. As a society, we are overwhelmed with florescent lighting at work and now with the removal of incandescent light bulbs, it is even more important. Many people do not realize the hazards of CFL’s to their health and wellbeing, but I will save that for another blog!

Natural Lighting and Exposure

One of the top things buyers look for is natural lighting. Dreary homes are not appealing. Lighting comes in two forms, artificial and natural. Natural lighting is most affected by the direction a home faces.  Homes that face South/North are less sought after than those that face East/West. This is because north facing homes are in grayness all day, as they never gets sun exposure. Add to this cold dark Canadian winters and you have a dreary home by default.

East/West exposures benefit from sunrises and sunsets and will have some yard in the sunshine depending on the lay of the land.  It often allows for great breakfasts in a sunny kitchen!

While you cannot turn your home around, there are things you can do to add natural lighting to your home. First remove all overgrown shrubbery from blocking your windows.

You can also ensure better lighting by keeping the windows and screens free of dirt and cobwebs. Regularly washing windows goes a long way. Awnings are also a major offender in blocking light and unless you are actually trying to do that, then take them down.

Interior Tips

The interiors of darker rooms can be lightened up as well. To start, remove heavy furniture and drapes from windows and install lighter weight sheers.  Adding Solar tubes is a great option also and can be an asset when you go to sell, as long as it is professionally installed. Staircases and north facing rooms benefit from this feature.

Check out this page for details: https://solatubepremierdealer.ca/lightco-solar-systems/about

Solar tubes are an aluminum tube shaped product that is installed with a small hole in your roof. The tube is bent through your rafters, bouncing natural light in to the room you choose via a small flat round window that is installed in your ceiling. It creates a mini skylight at an affordable price. Solar tubes also eliminate the need for lighting during the day, especially in closets and hallways, which saves on electricity bills as well.

Adding value through some small investments can really boost your marketability when it’s time to sell. And if you plan ahead you can enjoy these features for a while too!

For information on Staging and pre- renovation consultations prior to Listing your home, or for a 15 minute Market Strategy call, book your spot here:

 

Jill Turgeon

REALTOR® @  One Percent Realty & RESA Award Winning Home Stager

& Owner of Simply Irresistible Interiors

780-218-7444

https://linktr.ee/thestagingagent

Offering her optional “Stage and Sell Real Estate” services to her listing clients, she can strategize with you on the best way to set your home apart for selling

 

*This website in whole, is not intended to solicit listings that are currently under contract to other brokerages.

#onepercentrealty #homestaging #stageandsell #jillturgeon #homestager #edmontonstaging #realestate #renovations

Artificial Lighting when Selling Your Home

When preparing your home for sale, the lighting topic cannot be overlooked. The importance of natural lighting was in an another blog, so now we are taking it indoors.

To fully appreciate this let me take you on a short showing through a dark listing.

Showing Your Home

First, your Agent has trouble finding the key box. Once located, opening it is a challenge because the exterior lights aren’t on or burnt out. After a few frustrating minutes, access is finally gained! Now the showing begins. Upon entering the home for the appointment, you discover total blackness. It’s only 6 pm, but it is January in Edmonton. It is dark outside. Your real estate agent fumbles around looking for light switches while you try to adjust your eyes to take in the sights of what might be your next “home”.

If all lighting is functional and the bulbs aren’t burnt out then you can assess the property. However, that is usually not the case and you are left wondering what this home is all about.

Moving onto the bathroom, the seller decided to save money and only has one bulb in there. It’s hard to see if there is water damage or repairs needed. The bedroom has a small flush mount light with one bulb in it and the lamps are not on. The laundry has blinding florescent light and after you recover your balance, you find a dingy dark basement with no strings on lights. There is no way to find a switch and just more disappointment.

Lighting Matters

I could go on but I think we get the point. Today showings are less than optimal for so many reasons and lighting is a large player. One of the reasons that I am opposed to CFL bulbs is the time they take to “warm up” and fully turn on. It’s much too slow and by this time, your buyer has already moved to the next room and is waiting for that bulb to warm up.

When you are presenting a large scale investment for sale and have only minutes to entice a buyer, it is important to make sure that they are able to see what you  are selling. Daylight bulbs are a great investment for selling. This may mean a larger power bill temporarily; however it is a small price to pay.

Another option is to keep your lamps on light timers . Leave them set for the darker hours of the day/ evening depending on the season you are in. Keep in mind that September to March they will need to be set from 4 pm to 10 pm, in more Northern regions.

Another way to use artificial lighting to your benefit is to add more. A typical living room has 2 lamps, but you can add a floor lamp in a corner behind a chair. Entry ways that can accommodate a table can also have a lamp in many cases. You can also add one in the bedroom corner as well as the existing table lamps on nightstands. Consider desk spaces, laundry rooms and even a dining room corner with a nice vase and branches and floor lamp, if space allows.

Increasing the wattage will also help, and make sure that every space for a bulb in a fixture does actually have one.

Light up corners with floor lamps or use up lighting. This involves using a small desk lamp behind a sofa chair in a dark corner, placing it on the floor and shining it upwards to light up the corner. This is especially helpful in basements where there are no windows or less natural light. Keep in mind that it has to be stable and not in danger of being a fire hazard.

Artificial lighting benefits best from neutral paint colors, as that of course makes the room look lighter.

I want to ensure that you have a great sale and that you are well prepared to sell quickly, so I offer a Strategy call for 15 minutes to see if we are a good match for working together.

Click the link below to select a time that works for you:

Jill Turgeon

REALTOR® @  One Percent Realty & RESA Award Winning Home Stager

& Owner of Simply Irresistible Interiors

780-218-7444

https://linktr.ee/thestagingagent

Offering her optional “Stage and Sell Real Estate” services to her listing clients, she can strategize with you on the best way to set your home apart for selling

 

*This website in whole, is not intended to solicit listings that are currently under contract to other brokerages.

#onepercentrealty #homestaging #stageandsell #jillturgeon #homestager #edmontonstaging #realestate #renovations

Home Exposure and Color   

The direction and exposure of your home contributes a lot to the perceived color that your painted walls end up looking like. The color that you bought at the store may look drastically different than what you had hoped for.

How to choose paint colors

It is never advisable to just stand in the paint department and choose a color because it looks good there. It will not look good in your home, guaranteed. Artificial and natural lighting affect color drastically, as does the exposure of the rooms.

North and South

If your room is facing North for example it will cause a grayed dull look to a room and it will appear to be cooler and darker. So choosing a paint color that lightens this room will be a better choice than a darker color. That being said, the paint color in North facing rooms will always looks darker here compared to other rooms in the house. So don’t fret they didn’t screw up the can at the store!

If you have South facing rooms then the exposure is sunny and adds a yellow – white cast to the room, causing everything to be brighter and more cheerful. A paint color can stand to be a tad darker here, however keep in mind that staying neutral is still advisable as the buyers are more receptive to colors that are livable until such time that they want to change them.

West and East

In West facing rooms the exposure adds an orange cast into the room and this does affect the wall color quite a bit. You can take the same paint chip and move through your whole home and think that you are losing your mind because you cannot believe how different it looks in each room. Painting a west facing room needs to be carefully chosen so that it works well with the exposure and other fixed elements.

East facing rooms add a green cast to the room and also change the appearance of the color. Considering these factors when choosing a color for your home is the key to painting success. When you are planning to sell your home consider having Jill come over and choose the right color for you.

Thinking of selling your Home?

Book a 15 min Strategy call with Jill to see if her home staging marketing plan will line up with your goals for selling

Email:  admin@stageandsell.caor text/call 780-218-7444

 

Get your own copy of my eBook today:

https://stageandsell.samcart.com/products/stage-and-sell-your-property-faster

 

Jill Turgeon

REALTOR® @  One Percent Realty & RESA Award Winning Home Stager

& Owner of Simply Irresistible Interiors

780-218-7444

https://linktr.ee/thestagingagent

Offering her optional “Stage and Sell Real Estate” services to her listing clients, she can strategize with you on the best way to set your home apart for selling

 

*This website in whole, is not intended to solicit listings that are currently under contract to other brokerages.

#onepercentrealty #homestaging #stageandsell #jillturgeon #homestager #edmontonstaging #realestate #renovations

 

The De-Cluttering Myth

One of my biggest PET PEEVES about this topic is that there is such a strong misconception in the Real Estate marketing world around the subject of de-cluttering.

Decluttering a home is NOT staging it, it is only the prep to do to make a clear path for staging.

Often I see the pitfalls of not de-cluttering at all, as well as de-cluttering too much and then calling it staged.

Sellers who Don’t declutter

To be straight up, if you skip the declutter process, the first impression is very “lacking and distracting”. Buyers are never interested in wading through a sea of other people’s things. Kid’s art on the fridge, piles of laundry and detergents, boxes of possessions, totes full of camping gear, and WORST of all the secrets in the closets! No one wants to know what the Seller’s habits, lifestyle choices and likes are.

Judgement happens

The buyer isn’t there to make a judgement about the Seller’s life, however that invariably happens. Your mess gives them a front row seat to your secrets and everyday life. When a buyer gets the insider scoop on your life, they adjust their offers to take advantage of that. Plain and simple, it’s human nature.

Where do you start when planning to sell?

My first piece of advice is do a proper de-clutter of your home. Plans for this can be obtained through a Professional Staging Consultation with myself,  before you even start anything else when preparing to sell. Or get your own copy of my eBook for all the checklists and more:

https://stageandsell.samcart.com/products/stage-and-sell-your-property-faster

The next part of the De-cluttering problem is to OVER de-clutter. Wiping out every trace of human existence in an occupied home and then calling it “staged” is the KISS OF DEATH.

Why? Because it sends the message that you are in distress and have to sell in a hurry, or can’t afford to even furnish the home and need to sell for financial issue reasons. There is no ambiance or welcoming feeling in that plan. Buyers are looking for that “loving feeling” when they are searching for their new digs.

If intense de-cluttering is implemented and then called “staged”, it misrepresents the staging industry, and does the Seller a disservice because they think they are going to get the same results as if they would when truly staged.

 Three Part Process

Property Staging first requires a consultation, that includes a de-clutter and cleaning/repair plan, then the staging. This is a three part process that should be followed step by step for the optimal results.

The Staging part is the icing on the cake

It involves the adding back in of décor and furniture items to create a warm, inviting atmosphere, as well as implementation of a proper furniture layout for maximizing space visually. The proper use of color, style and lifestyle selling techniques also build a great first impression for the buyers.

As a Professionally trained Home Stager and Interior Decorator, I utilize spatial planning, scale and balance, traffic flow and designer concepts, all while staying true the marketing goal of the home.

Staging is the final detail in the marketing of the home and it’s really one of three very important parts!

For solid advice on preparing your home for sale in today’s market, let’s book a no obligation 15 minute strategy call

Jill Turgeon

REALTOR® @  One Percent Realty & RESA Award Winning Home Stager

& Owner of Simply Irresistible Interiors

780-218-7444

https://linktr.ee/thestagingagent

Offering her optional “Stage and Sell Real Estate” services to her listing clients, she can strategize with you on the best way to set your home apart for selling

 

*This website in whole, is not intended to solicit listings that are currently under contract to other brokerages.

#onepercentrealty #homestaging #stageandsell #jillturgeon #homestager #edmontonstaging #realestate #renovations

 

Mistakes Sellers Make When Selling- Part Three 

Being Home for Showings 

Sellers often make this mistake without realizing how much they are damaging their chances of selling the home.

When a seller hangs around for a showing, the buyer immediately feels rushed. They don’t want to impose on the Sellers. This prevents them from being able to take a good look at the home and form an educated opinion on what it has to offer.

It is also hard to picture themselves living there when they see who actually lives there!

The buyer will be too concerned about saying nice things, and also preoccupied with where the seller is lurking around – possibly listening to the conversations.

This greatly hinders their ability to be free in the conversation with their Agent and it makes getting honest feedback more difficult because now that they met you, they aren’t as willing to be forthcoming with the truth and run the risk of offending you.

This leaves the Seller in the dark about what they actually really thought about the house and hurts their ability to make adjustments that could have been pointed out. It also leaves the Agent in the dark about what the buyers were really thinking while they were in the house. They could have addressed things and possibly come up with solutions or answers that may have helped sell the house.

A seller staying home for the showings is uncomfortable and causes huge roadblocks to getting an offer.

This also applies to having your pets in the home during showings. Pets can be distracting, aggressive, yappy or destructive when strangers enter the house and that can create a chaos that also greatly affects the buyer’s ability to look at your home properly.

Buyers will not enter and enjoy a showing with a yappy dog barking non-stop while they are there. They need to feel the ambiance of living there and your pooch isn’t it. Plus, not everyone likes animals and this could be a real turn off.

So pack up FIDO and go get a coffee. It will be worth it in the end!

In addition to leaving for showings,  Staging a home brings in better offers than not staging it.

So before you are listing, let’s book a 15 minute strategy call to see if my Staging Marketing services are a good fit when I list your home.

Jill Turgeon

REALTOR® @  One Percent Realty & RESA Award Winning Home Stager

& Owner of Simply Irresistible Interiors

780-218-7444

https://linktr.ee/thestagingagent

Offering her optional “Stage and Sell Real Estate” services to her listing clients, she can strategize with you on the best way to set your home apart for selling

 

*This website in whole, is not intended to solicit listings that are currently under contract to other brokerages.

#onepercentrealty #homestaging #stageandsell #jillturgeon #homestager #edmontonstaging #realestate #renovations

Mistakes Sellers Make When Selling their home- Part Two

Leaving Money on the Table  

When Listing your home, are you leaving money on the table? Do you know where you are losing equity that should be kept?

Factors that leave money on the table are undone repairs, decorated “personal choice” paint colors, outdated flooring and fixtures, or unappealing curb appeal that needs work.

When you were a buyer…

Do you remember how you approached other people’s outdated homes or ones that were in disrepair? You walked away, unless you got a SUPER low price.

So now that the tables have turned, the buyers are using their critical eye to determine if they agree with the price based on the amount of work they feel your home requires making it move in ready.

The buyer will also deduct a higher price than it actually would cost to do these repairs or updates. They do this because of the unknown factor and also the stress and time it will take to fix your homes issues.  You basically will pay them for their time and labor to do something that you could have done, or contracted and controlled the costs on. So, you leave money on the table.

By doing your own updates and controlling costs through management of your contractors, you can KEEP money in your pocket. Your costs to update or paint will be far less when you are in control. This will initially be an expense but in the long run your asking price will be at market value and  your price will not likely be reduced, plus the carrying costs will be much less due to having a move in ready sale able home.

Don’t leave money on the table!

Keep in mind that as a home owner you should be investing 1-3% of your market value every year to do updates on the home. This will ensure that when you go to sell, you are more likely able to list for market value and not have to do major updates to become a GOOD listing.

Today’s buyers are way too educated to pay market value for a house that needs $10,000 or $60,000 or more worth of work. Gone are the days when a buyer bought a house and saved up to fix it over the years. Today people want what they see on TV and they will get it. It’s either going to be your house, or your competitors. You can decide.

In addition to updates and proper pricing, Staging a home brings in better offers than not staging it, So make a plan for cleaning, repairs and then stage your home, price it correctly, to have success!

STAGE AND SELL REAL ESTATE with JILL

I have a list of contractors and have managed them for 20 years in my staging business. I do offer project planning and contractor management, painting, fixtures updates, facelift renovations, and Staging in all my listings. Some conditions apply and services are billable, with some exceptions.

Let’s book a 15 minute strategy call to see if our services can help you in the selling process

Jill Turgeon

REALTOR® @  One Percent Realty & RESA Award Winning Home Stager

& Owner of Simply Irresistible Interiors

780-218-7444

https://linktr.ee/thestagingagent

Offering her optional “Stage and Sell Real Estate” services to her listing clients, she can strategize with you on the best way to set your home apart for selling

 

*This website in whole, is not intended to solicit listings that are currently under contract to other brokerages.

#onepercentrealty #homestaging #stageandsell #jillturgeon #homestager #edmontonstaging #realestate #renovations #stageandselledmonton #furniturerental

Mistakes Sellers Make When Selling their home- Part One     

Choosing an Agent based on the Highest Price  

When pricing your home, it is only natural to want to get the highest price possible. We all want that. Often times home owners are trying to pay off other debt and trying to buy “up” in their market, so getting the best price possible for their current home is the way they approach that.

Your financial needs do not dictate asking price

This one is hard to overcome. When you roll your debt into your asking prices there are problems that naturally arise out of that.

If a Seller over prices their home, it puts them behind the 8 ball and then they end up trying to chase the market. So let’s start at the beginning, a Seller should not be pricing their home in the first place.

Problems occur when unsuspecting sellers are interviewing Agents to get a price. Well-meaning Agents will come in and make valid suggestions on pricing and presentation, with the hopes that their honesty and good business practice will shine through.
And it really should but, what ends up happening is that the home owner gets caught up in the HIGHEST price spoken because of their financial needs dictating the price.

So, they chose the Agent that priced their home higher. They end up losing in wasted time, lost buyers, frustration and extra carrying costs. This can go on for months, locked into a contract. There are sometimes two mortgages as well, because they bought before they sold.

The Seller’s always blame the Agent for not being able to sell the house, however the Agent knew that it wouldn’t sell at that price and that reductions would be in order. That being said as Realtors, we are bound to obey a Seller’s lawful instructions. So while it is not unlawful to list at a high price, it is costly in the end.

This is an unfortunate reality of my industry (yes I am a Licensed Realtor) however, it can be avoided if the seller takes responsibility too and they hear what all Agents are saying.

What is your House Worth?

Sellers need to put their financial needs aside and price according to what the market says their house is worth, not what they “feel or think” it’s worth. The reality is that Buyers and SOLD prices in the area determine what a house is worth, contrary to popular belief.

Sellers need to be making wise financial decisions when accepting a price given during a Comparative Market Analysis. They also need to keep a proper perspective when they have other financial issues that may try to drive their choices.

Choosing an Agent based on the highest price is a sure fire way to end up losing more in the long run.

In addition to proper pricing, Staging a home brings in better offers than not staging it.

So clean, repair and stage your home, get it priced correctly and see results fast. You will be glad you did!

To order your own copy of my eBook “Stage and Sell with Confidence” click the link below:

https://stageandsell.samcart.com/products/stage-and-sell-your-property-faster

 

You can also book a 15 minute no obligation strategy call with me to see if my staging and marketing services would work for you.

Jill Turgeon

REALTOR® @  One Percent Realty & RESA Award Winning Home Stager

& Owner of Simply Irresistible Interiors

780-218-7444

https://linktr.ee/thestagingagent

Offering her optional “Stage and Sell Real Estate” services to her listing clients, she can strategize with you on the best way to set your home apart for selling

 

*This website in whole, is not intended to solicit listings that are currently under contract to other brokerages.

#onepercentrealty #homestaging #stageandsell #jillturgeon #homestager #edmontonstaging #realestate #renovations #stageandselledmonton #furniturerental

Vacant Property Staging with Jill Turgeon

Buyers Create the Picture 

When you are selling a vacant home, it may seem like presentation doesn’t matter but it does. Vacant homes for sale have many obstacles to overcome. Starting with the first showing online. Empty rooms in the small MLS photos do not offer any wow factor. They will often just click on the next listing.

When they arrive for the “in person, 2nd showing” they are left standing in an empty house. There is no invitation for it to be their new home.

Empty rooms feels institutional and not very welcoming. Just consider why Show Homes are always beautifully staged…because builders KNOW it sells more homes.

Then the next obstacle to overcome in a vacant home is that all the hidden flaws of a home are exposed. Your once loved home now shows the dents in the walls, oddly placed light switches, broken baseboards, dips in the floor, faded paint. These flaws say “work and effort” is required to  make this a home. And a buyer will offer less.

The Bottom Line

A buyer creates the picture of living in your home based on what they see  and experience when viewing it. Your property’s showing will either invoke the desire to create memories and a life, or will be a to do list of work.

How you present the home will direct the outcome because buyers only know what they see, not how it’s going to be!

Vacant Home Staging will send you on the road to SOLD!

Stage and Sell Real Estate with Jill

Jill has managed contractors for 20 years in her home staging business. She has created a process to help you get your home ready with ease. She can project plan and manage contractors, offer painting, fixtures updates, facelifts, renovations & of course Staging.

For a 15 minute no obligation strategy call, click the link below to see the calendar.

Jill Turgeon

REALTOR® @  One Percent Realty & RESA Award Winning Home Stager

& Owner of Simply Irresistible Interiors

780-218-7444

https://linktr.ee/thestagingagent

Offering her optional “Stage and Sell Real Estate” services to her listing clients, she can strategize with you on the best way to set your home apart for selling

 

*This website in whole, is not intended to solicit listings that are currently under contract to other brokerages.

#onepercentrealty #homestaging #stageandsell #jillturgeon #homestager #edmontonstaging #realestate #renovations #stageandselledmonton #furniturerental

 

Property Staging and the Heart of the buyer

Connecting the heart of the buyer 

Staging a vacant property has many advantages. While professional home staging is not the only factor in determining if a home is saleable, it sure makes an impact on the buyer and the first impression.

I am going to address the number one reason I believe in this so firmly. It’s really quite simple and yet very powerful.

The Heart of the buyer

Connecting the heart of the buyer to the property is what leads them to making an offer on yours instead of another property.

Let me make my point this way, when a buyer tours a show home or a Lottery Show Home, every person in the tour is commenting on how much they love it, they want that couch, they love that tile, or artwork….they “can totally live here!”

The buyers sit on the couch, they admire the décor and they fall in love with the idea of living there. In fact, their hearts connect to it and they are sold. Either they are buying tickets in hopes of winning (as I do!) or they are buying the house to be their next HOME.

The heart of the buyer is what sells them when other major factors are already in place, like location, style and price. All things being equal in shopping for a home, the home that is staged beautifully and creates a warm ambiance is the one that will get new owners.

Stage and Sell Real Estate with Jill

Offering project planning and contractor management, interior painting, fixtures updates, facelift renovations, and Home Staging.

Book a 15 minute Strategy call to see if we can help you sell your home with our Stage and Sell Real Estate  Services

Jill Turgeon

REALTOR® @  One Percent Realty & RESA Award Winning Home Stager

& Owner of Simply Irresistible Interiors

780-218-7444

https://linktr.ee/thestagingagent

Offering her optional “Stage and Sell Real Estate” services to her listing clients, she can strategize with you on the best way to set your home apart for selling

 

*This website in whole, is not intended to solicit listings that are currently under contract to other brokerages.

#onepercentrealty #homestaging #stageandsell #jillturgeon #homestager #edmontonstaging #realestate #renovations #stageandselledmonton #furniturerental

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