Selling your property on your own may seem like it makes financial sense these days, but in the end may cost you more money than if you had called a professional real estate agent. Real Estate Agents are trained to know the ins and outs of the market because they understand it better than anyone, being in it every day. They’ll watch out for issues that may not be in your best interest and with their large network of information and resources at their fingertips, your home will sell more quickly.
Days On Market (DOM) have changed for sellers. Where it used to be 1-30 days, it’s now 60, 90 or more. And to make matters worse, the DOM for selling it yourself can be much longer. Exposure through the REALTOR system (hyperlink: http://www.realtor.ca system) is KEY to getting you an advantage over the DOM and put you in front of your potential buyer’s eyes. Agents can get more buyers in your home than you can by yourself.
When pricing, every home seller mistakenly thinks they “should try it higher for a while”. The reason this does not work is that the initial buying activity is in the first 21 days. If your home is priced too high- even by just $10,000 – buyers will show up, comparing your home to the others that are priced correctly, and invariably you are assisting those properties to sell faster, while yours sits and goes “stale”. Don’t let this happen to you!
“Let them make us an offer…”
It does not work this way. But if by chance they did make an offer, they would most likely offer you way less than what you would be willing to take, resulting in offense.
Why am I sharing this with you?
As a licensed but non-practicing real estate agent, I want to share my experience with home owners and help them make educated decisions. I want to help you make the most money possible because I am passionate about helping people sell houses.
How Do You Find an Agent that Suits You and will be a Good Fit?
I have created a Free Realtor Connector Referral Program, where I take the time to go over your selling needs on the phone, in order to match you with an agent that best fits you and your needs. I have access to over 3,200 agents in my database and have personal relationships with many of them. I can match you with someone in your area, who can assist you in your sale with integrity, professionalism and results. Call 780-452-4527 and ask for me, Jill Gargus or use our contact form.
The Skinny on Working with an Agent
Trust your agent to speak the truth. They will walk you through correct pricing procedures and it is VITAL that you stay within your range and watch the market conditions to stay ahead of the game. Use your own reasoning skills when reviewing the comparable SOLDS and ACTIVE listings. There is absolutely no room for sentiment when pricing a property. It is a product for sale.
Do not choose an Agent based on price! Agents who price high to get the listing are doing you a disservice. It will end up costing you more money and time in the end. Price competitively and at true market value! IF an Agent can’t be honest with you about your pricing then they are unlikely to stand up for you at the negotiating table.
Home Staging will not sell an Overpriced Listing
No matter how appealing your home looks, budget and comparable pricing is always an issue for home buyers. Price right! Stage it before showings start, and hire a Professional Real Estate Agent that can properly market it for you.
Jill Gargus is a licensed Real Estate Agent in the Province of Alberta, under Logic Realty. She does not actively sell, but can refer to you an Agent that will work well for your needs. This website in whole, is not intended to solicit listings that are currently under contract to other brokerages.