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Archives > February 2015

Exposure and Color   

Written by Jill Gargus, CID

The direction and exposure of your home contributes a lot to the perceived color that your painted walls end up looking like. The color that you bought at the store may look drastically different than what you had hoped for.

It is never advisable to just stand in the paint department and choose a color because it looks good there. It will not look good in your home, guaranteed.

As we already discussed, artificial and natural lighting affect color drastically, as does the exposure of the rooms. If your room is facing North for example it will cause a grayed dull look to a room and it will appear to be cooler and darker. So choosing a paint color that lightens this room will be a better choice than a darker color. That being said, the paint color in North facing rooms will always looks darker here compared to other rooms in the house. So don’t fret they didn’t screw up the can at the store!

If you have South facing rooms then the exposure is sunny and adds a yellow – white cast to the room, causing everything to be brighter and more cheerful. A paint color can stand to be a tad darker here, however keep in mind that staying neutral is still advisable as the buyers are more receptive to colors that are livable until such time that they want to change them.

In West facing rooms the exposure adds an orange cast into the room and this does affect the wall color quite a bit. You can take the same paint chip and move through your whole home and think that you are losing your mind because you cannot believe how different it looks in each room. Painting a west facing room needs to be carefully chosen so that it works well with the  exposure and other fixed elements.

East facing rooms add a green cast to the room and also change the appearance of the color. Considering these factors when choosing a color for your home is the key to painting success.

When you are ready to sell, and getting your prep done, consider having one of our Certified Color Consultants over to choose the right color for you. Yes it can be just one color, but it has to be thoughtfully chosen. In future newsletters I will discuss the importance of working paint together with fixed elements. Happy Staging!

The DE-clutter Misunderstanding 

Too much ? or Not enough?

One of my biggest PET PEEVES about this topic is that there is such a strong misconception in the Real Estate marketing world around the subject of de-cluttering.

Realtors and home owners alike still need to learn the difference between de-cluttering and staging.

Today we will cover the pitfalls of not de-cluttering as well as de-cluttering too much and then calling it staged.

Let’s start with when a Seller doesn’t de-clutter their home. The first impression is very “lacking and distracting”.

Buyers are never interested in wading through a sea of other people’s things. Kid’s art on the fridge, piles of laundry and detergents, boxes of possessions, totes full of camping gear, and WORST of all the secrets in the closets! No one wants to know what the Seller’s habits, lifestyle choices and likes are.

The buyer isn’t there to make a judgement about the Seller’s life however that invariably happens when they get a front row seat to your secrets and everyday life. When a buyer gets the insider scoop on your life, they adjust their offers to take advantage of that. Plain and simple, it’s human nature.

So my first piece of advice is do a proper de-clutter of your home. Plans for this can be obtained through my website and also during a in home consultation.

The next part of the De-cluttering problem is to OVER de-clutter. Wiping out every trace of human existence in an occupied home and then calling it staged is the 

Why? Because it sends the message that you are in distress and have to sell in a hurry, or can’t afford to even furnish the home and need to sell for financial issue reasons.

It also has no ambiance or welcoming feeling and really the buyers are looking for that loving feeling when they are searching for their new digs.

When a Seller or a Realtor implement intense de-cluttering and then call it staged, they are firstly misrepresenting the staging industry, second they are misinformed and doing themselves a disservice, as well it makes them look bad to those who know what actual staging looks like.

To properly stage a home requires a consultation, then a de-clutter and cleaning/repair plan, then the staging. This is a 3 part process that should be  followed for the optimal results.
Staging involves the adding back in of decor and furniture items to create a warm, inviting atmosphere, as well as implementation of proper furniture layout for maximizing space visually. The use of color, style and lifestyle selling techniques aids in the overall first impression for the buyers.

Home Stagers for the most part have actual training in this field and can utilize spatial planning, scale and balance rules, traffic flow and designer concepts, all while staying true the marketing goal of the home.

Staging is the final detail in the marketing of the home and it’s really one of 3 very important parts!