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Archives > February 2015

Exposure and Color   

The direction and exposure of your home contributes a lot to the perceived color that your painted walls end up looking like. The color that you bought at the store may look drastically different than what you had hoped for.

How to choose paint colors

It is never advisable to just stand in the paint department and choose a color because it looks good there. It will not look good in your home, guaranteed. Artificial and natural lighting affect color drastically, as does the exposure of the rooms.

North and South

If your room is facing North for example it will cause a grayed dull look to a room and it will appear to be cooler and darker. So choosing a paint color that lightens this room will be a better choice than a darker color. That being said, the paint color in North facing rooms will always looks darker here compared to other rooms in the house. So don’t fret they didn’t screw up the can at the store!

If you have South facing rooms then the exposure is sunny and adds a yellow – white cast to the room, causing everything to be brighter and more cheerful. A paint color can stand to be a tad darker here, however keep in mind that staying neutral is still advisable as the buyers are more receptive to colors that are livable until such time that they want to change them.

West and East

In West facing rooms the exposure adds an orange cast into the room and this does affect the wall color quite a bit. You can take the same paint chip and move through your whole home and think that you are losing your mind because you cannot believe how different it looks in each room. Painting a west facing room needs to be carefully chosen so that it works well with the exposure and other fixed elements.

East facing rooms add a green cast to the room and also change the appearance of the color. Considering these factors when choosing a color for your home is the key to painting success. When you are planning to sell your home consider having Jill come over and choose the right color for you.

Thinking of selling your Home?

Book a 15 min Strategy call with Jill to see if her home staging marketing plan will line up with your goals for selling

Email: or text/call 780-218-7444


Get your own copy of my eBook today:


Jill Turgeon – eXp REALTY


RESA Award Winning Home Stager

*not intended to solicit listings already under contract

#exprealty #homestaging #stageandsell #jillturgeon #homestager #edmontonstaging #realestate #renovations


The De-Cluttering Misunderstanding 

One of my biggest PET PEEVES about this topic is that there is such a strong misconception in the Real Estate marketing world around the subject of de-cluttering.

Decluttering a home is NOT staging it, it is only the prep to do to make a clear path for staging.

Often I see the pitfalls of not de-cluttering at all, as well as de-cluttering too much and then calling it staged.

Sellers who Don’t declutter

To be straight up, if you skip the declutter process, the first impression is very “lacking and distracting”. Buyers are never interested in wading through a sea of other people’s things. Kid’s art on the fridge, piles of laundry and detergents, boxes of possessions, totes full of camping gear, and WORST of all the secrets in the closets! No one wants to know what the Seller’s habits, lifestyle choices and likes are.

Judgement happens

The buyer isn’t there to make a judgement about the Seller’s life, however that invariably happens. Your mess gives them a front row seat to your secrets and everyday life. When a buyer gets the insider scoop on your life, they adjust their offers to take advantage of that. Plain and simple, it’s human nature.

Where do you start when planning to sell?

My first piece of advice is do a proper de-clutter of your home. Plans for this can be obtained through a Professional Staging Consultation with myself,  before you even start anything else when preparing to sell. Or get your own copy of my eBook for all the checklists and more:

The next part of the De-cluttering problem is to OVER de-clutter. Wiping out every trace of human existence in an occupied home and then calling it “staged” is the KISS OF DEATH.

Why? Because it sends the message that you are in distress and have to sell in a hurry, or can’t afford to even furnish the home and need to sell for financial issue reasons. There is no ambiance or welcoming feeling in that plan. Buyers are looking for that “loving feeling” when they are searching for their new digs.

If intense de-cluttering is implemented and then called “staged”, it misrepresents the staging industry, and does the Seller a disservice because they think they are going to get the same results as if they would when truly staged.

 Three Part Process

Property Staging first requires a consultation, that includes a de-clutter and cleaning/repair plan, then the staging. This is a three part process that should be followed step by step for the optimal results.

The Staging part is the icing on the cake

It involves the adding back in of décor and furniture items to create a warm, inviting atmosphere, as well as implementation of a proper furniture layout for maximizing space visually. The proper use of color, style and lifestyle selling techniques also build a great first impression for the buyers.

As a Professionally trained Home Stager and Interior Decorator, I utilize spatial planning, scale and balance, traffic flow and designer concepts, all while staying true the marketing goal of the home.

Staging is the final detail in the marketing of the home and it’s really one of three very important parts!

For solid advice on preparing your home for sale in today’s market, let’s book a no obligation 15 minute strategy call

Email: or text/call 780-218-7444

Jill Turgeon – eXp REALTY

RESA Award Winning Home Stager

*not intended to solicit listings already under contract

#exprealty #homestaging #stageandsell #jillturgeon #homestager #edmontonstaging #realestate #renovations