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Archives > November 2014

Vacant Property Staging

Buyers Create the Picture 

When buyers shop for a new home, they surf the MLS website for hours before ever calling anyone for a viewing appointment.

They make their top 10 list based on a series of small photos of the listings, that hopefully entice them to write down the MLS number because they really like what they see.

If you are trying to sell a vacant home, you make think that this won’t affect you, but that is incorrect. Vacant homes for sale have many obstacles to overcome.

Starting with your “1st showing” in the very small MLS photos, the rooms are never defined and end up looking like a bunch of empty blank boxes. The size and function of the room is lost in the photo. And frankly buyers can’t be bothered to sit there and try to determine which room is which and how big they might be. They will just click on the next listing.

The other obstacle, if you can manage to keep their interest, is that when they arrive for the “in person” 2nd showing, they are left standing in a cold empty house that offers no warmth or invitation to be their new home. A bunch of empty rooms feels institutional and not very welcoming. Consider why Show Homes are always beautifully staged…because builders KNOW it sells more homes.

What is worse than all that is the next obstacle, the hidden flaws of a home that was once loved…the minor nicks and dents here and there, the oddly placed light switch that really sticks out on a wall that has no artwork, the baseboards that aren’t on properly, the weird dip in the floor, the faded paint, the space in the transition between the kitchen floor and living room floor…the list goes on.

These flaws create a sense of work and effort that will make a buyer want to pay less for your home.

The bottom line is:

A buyer creates the picture of living there based on what they see when viewing the home. Your showing will either invoke the desire to create memories and a life, or will seem like work and issues. How you present the home, will direct the outcome, because buyers only know what they see, not how it’s going to be!

Vacant Home Staging will send you on the road to SOLD!

Jill’s Real Estate Re-Designed process takes care of project planning and contractor management, painting, fixtures updates, facelift renovations & Staging:  call 780-218-7444

Jill Turgeon

Real Estate Agent and Professional Home Stager


eXp Realty



*not intended to solicit listings already under contract

Property Staging and the Heart

Connecting the heart of the buyer 

Staging a vacant property has many advantages. While professional home staging is not the only factor in determining if a home is saleable, it sure makes an impact on the buyer and the first impression.

I am going to address the number one reason I believe in this so firmly. It’s really quite simple and yet very powerful.

It’s the heart of the buyer. Connecting the heart of the buyer to the property is what leads them to making an offer on yours instead of another property.

Let me make my point this way, when a buyer tours a show home or a Lottery Show Home, every person in the tour is commenting on how much they love it, they want that couch, they love that tile, or artwork….they “can totally live here!”

The buyers sit on the couch, they admire the décor and they fall in love with the idea of living there. In fact, their hearts connect to it and they are sold. Either they are buying tickets in hopes of winning (as I do!) or they are buying the house to be their next HOME.

The heart of the buyer is what sells them when other major factors are already in place, like location, style and price. All things being equal in shopping for a home, the home that is staged beautifully and creates a warm ambiance is the one that will get new owners.

My husband and I work together offering Real Estate Re-Designed. We do project planning and contractor management, interior painting, fixtures updates, facelift renovations, and Home Staging. Call / text 780-218-7444 for any questions you may have.


Jill Turgeon

Realtor and RESA Award Winning Professional Home Stager

eXp Realty 780-218-7444




*not intended to solicit listings already under contract

Vacant Staging Security

Photos on MLS and Security 

When Listing your home, are you ensuring that your photos are keeping your privacy secure?

Some rules of thumb include not placing your exact address on the listing, or the house number in the photos. You can also make sure to leave lighting on in the home in the evenings. Lamp timers are a great asset to add a measure of security. They can be purchased at hardware stores for around $12.00, if you aren’t listing or staging with Jill.

Avoid photographing empty closets, so that it’s not clear if the home is truly vacant. Also important is to keep all sidewalks clear of snow and keep the yard maintained to make it appear occupied if it’s not. This includes collection of mail and yard garbage.

A occupied home should ensure that evidence of what the owner’s do for work is concealed in photos and during showings, such as removal of all diplomas, mail, awards and anything else that would be a giveaway.

Further to that, alarms need to be utilized if you have them and the Agents will follow instructions to arm/disarm them.
If you have high end items such as appliances, television or sound systems, make sure they are registered with a secure identification number and photos as well.  Keep all valuables out of sight in photos to the best of your ability and make sure that all jewelry is in a safe for all viewings.


The best way to guarantee a good first impression is to stage full the entire home and have a professional photography session booked. I offers these services and can answer any questions you may have. 780-218-7444

A cell phone camera is NOT SUFFICIENT to take real estate photos! The first impression and marketing your largest asset depends largely on this.

As well a Professional Staging Consultation will create help you to understand how to create more square footage in your visual presentation. This makes a huge difference in the small MLS photo that a buyer first views.


Jill Turgeon 780-218-7444

Real Estate Agent and RESA Award Winning Home Stager

eXp Realty

Jill Turgeon and her Husband Marc offer project planning and contractor management, painting, lighting and fixture updates, facelift renovations, professional photography and Staging.

It is called Real Estate Re-Designed and it works! 780-218-7444



*not intended to solicit listings already under contract