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Archives > November 2014

Vacant Property Staging

Buyers Create the Picture 

When you are selling a vacant home, it may seem like presentation doesn’t matter but it does. Vacant homes for sale have many obstacles to overcome. Starting with the first showing online. Empty rooms in the small MLS photos do not offer any wow factor. They will often just click on the next listing.

When they arrive for the “in person, 2nd showing” they are left standing in an empty house. There is no invitation for it to be their new home.

Empty rooms feels institutional and not very welcoming. Just consider why Show Homes are always beautifully staged…because builders KNOW it sells more homes.

Then the next obstacle to overcome in a vacant home is that all the hidden flaws of a home are exposed. Your once loved home now shows the dents in the walls, oddly placed light switches, broken baseboards, dips in the floor, faded paint. These flaws say “work and effort” is required to  make this a home. And a buyer will offer less.

The Bottom Line

A buyer creates the picture of living in your home based on what they see  and experience when viewing it. Your property’s showing will either invoke the desire to create memories and a life, or will be a to do list of work.

How you present the home will direct the outcome because buyers only know what they see, not how it’s going to be!

Vacant Home Staging will send you on the road to SOLD!

Real Estate Re-Designed

Jill has managed contractors for 20 years in her home staging business. She has created a process to help you get your home ready with ease. She can project plan and manage contractors, offer painting, fixtures updates, facelifts, renovations & of course Staging.

For a 15 minute no obligation strategy call, click the link below to see the calendar.

Email: or text/call 780-218-7444

Jill Turgeon


Real Estate Agent & Professional Home Stager


RESA Award Winning Home Stager

*not intended to solicit listings already under contract

#exprealty #homestaging #stageandsell #jillturgeon #homestager #edmontonstaging #realestate #renovations


Property Staging and the Heart

Connecting the heart of the buyer 

Staging a vacant property has many advantages. While professional home staging is not the only factor in determining if a home is saleable, it sure makes an impact on the buyer and the first impression.

I am going to address the number one reason I believe in this so firmly. It’s really quite simple and yet very powerful.

The Heart of the buyer

Connecting the heart of the buyer to the property is what leads them to making an offer on yours instead of another property.

Let me make my point this way, when a buyer tours a show home or a Lottery Show Home, every person in the tour is commenting on how much they love it, they want that couch, they love that tile, or artwork….they “can totally live here!”

The buyers sit on the couch, they admire the décor and they fall in love with the idea of living there. In fact, their hearts connect to it and they are sold. Either they are buying tickets in hopes of winning (as I do!) or they are buying the house to be their next HOME.

The heart of the buyer is what sells them when other major factors are already in place, like location, style and price. All things being equal in shopping for a home, the home that is staged beautifully and creates a warm ambiance is the one that will get new owners.

Real Estate Re-Designed

Offering project planning and contractor management, interior painting, fixtures updates, facelift renovations, and Home Staging.

Book a 15 minute Strategy call to see if we can help you sell your home with our Real Estate Re-Designed Services

Email: or text/call 780-218-7444

Jill Turgeon

Realtor and RESA Award Winning Professional Home Stager


RESA Award Winning Home Stager

*not intended to solicit listings already under contract

#exprealty #homestaging #stageandsell #jillturgeon #homestager #edmontonstaging #realestate #renovations


Vacant and Occupied Home Staging Security

Photos on MLS and Security 

Is your privacy secure when listing your vacant home?

Some rules of thumb include, keeping your address off the listing and the house number out of photos. You can also leave lighting on in the home in the evenings. Lamp timers are a great asset to add that security. Hardware stores carry them for around $12.00. If you are staging and listing with Jill, she provides them for all her vacant listings.

Avoid photographing empty closets also, because that way it’s not clear if the home is truly vacant. This is something you will need to direct the photographer to do, as they typically open closet doors to show them off.

It is also important, is to keep all sidewalks clear of snow. The yard should be maintained to make it appear occupied also. This includes collection of mail and yard garbage.

A occupied home should ensure that evidence of the owners occupation is concealed in photos and during showings. Things like removal of all diplomas, mail, awards and anything that would be a giveaway as to your home contents or financial status, are a good idea to remove.

Further to that, alarms need to be utilized if you have them. Agents will follow instructions to arm/disarm them.

If you have high end items make sure they are registered with a secure identification number, insurance and photos.  Things like appliances, television and sound systems, firearms, or jewelry. Keep all valuables out of sight in photos. Also, make sure that all firearms and jewelry are locked up for all viewings.

Photography for MLS

The best way to guarantee a good first impression is to stage the entire home. This is followed by a professional photography session.

I offer these services included in my Real Estate Re-Designed Marketing plan and can answer any questions you may have.

A cell phone camera is a bad idea to take real estate photos with! This is your largest asset and the first impression depends on good pictures.

As well, a Professional Staging Consultation will help you to understand how to create more square footage in your visual presentation. This makes a huge difference in the small MLS photo that a buyer first views.

Jill includes this in all her listing processes.

Real Estate Re-Designed Marketing

Jill Turgeon and her Husband Marc offer project planning and contractor management, painting, lighting and fixture updates, facelift renovations, professional photography and Staging.

To book a strategy call, with no obligation, click the calendar booking link below:

Email: or text/call 780-218-7444

Jill Turgeon

Real Estate Agent and RESA Award Winning Home Stager


RESA Award Winning Home Stager

*not intended to solicit listings already under contract

#exprealty #homestaging #stageandsell #jillturgeon #homestager #edmontonstaging #realestate #renovations