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Archives > November 2014

Vacant Property Staging

Buyers Create the Picture 

When buyers shop for a new home, they surf the MLS website for hours while sitting at their kitchen table.

They make their top 10 list based on a series of small photos of the listings, that hopefully entice them to write down the MLS number because they really like what they see.

If you are trying to sell a vacant home, you make think that this won’t affect you, but that is incorrect. Vacant homes for sale have many obstacles to overcome.

Starting with your “1st showing” in the very small MLS photos, the rooms are never defined and end up looking like a bunch of empty blank boxes. The size and function of the room is lost in the photo. And frankly buyers can’t be bothered to sit there and try to determine which room is which and how big they might be. They will just click on the next listing.

The other obstacle, if you can manage to keep their interest, is that when they arrive for the “in person” 2nd showing, they are left standing in a cold empty house that offers no warmth or invitation to be their new home. A bunch of empty rooms feels institutional and not very welcoming. Consider why Show Homes are always beautifully staged…because builders KNOW it sells more homes.

What is worse than all that is the next obstacle, the hidden flaws of a home that was once loved…the minor nicks and dents here and there, the oddly placed light switch that really sticks out on a wall that has no artwork, the baseboards that aren’t on properly, the weird dip in the floor, the faded paint, the space in the transition between the kitchen floor and living room floor…the list goes on.

These flaws create a sense of work and effort that will make a buyer want to pay less for your home.

The bottom line is:

A buyer creates the picture of living there based on what they see when viewing the home. Your showing will either invoke the desire to create memories and a life, or will seem like work and issues. How you present the home, will direct the outcome, because buyers only know what they see, not how it’s going to be!

Vacant Staging with our professional Staging Company will send you on the road to SOLD!

We also offer project planning and contractor management, painting, fixtures updates, facelift renovations. call 780-452-4527

In addition to updates and proper pricing, Staging a home brings in better offers than not staging it, So clean, repair and stage your home, price it correctly with an Honest and Integrity based Agent, and see results fast. You will be glad you did!

Vacant Staging

Connecting the heart of the buyer 

Staging a vacant property has many advantages. The next series of newsletters will address that.

While professional home staging is not the only factor in determining if a home is saleable, it sure makes an impact on the buyer and the first impression.

Since we only focus on Vacant Staging, we are going to address the number one reason I believe in this so firmly. It’s really quite simple and yet very powerful.

It’s the heart of the buyer. Connecting the heart of the buyer to the property is what leads them to making an offer on yours instead of another property.

Let me make my point this way, when a buyer tours a show home or a Lottery Show Home, as we did the other day, every person in the tour is commenting on how much they love it, they want that couch, they love that tile, or artwork….they “can totally live here!”

The buyers sit on the couch, they admire the decor and they fall in love with the idea of living there. In fact, their hearts connect to it and they are sold. Either they are buying tickets in hopes of winning (as I did!) or they are buying the house to be their next HOME.

The heart of the buyer is what sells them when other major factors are already in place, like location, style and price. All things being equal in shopping for a home, the home that is staged beautifully and creates a warm ambiance is the one that will get new owners.
We offer project planning and contractor management, painting, fixtures updates, facelift renovations, and vacant home Staging. 780-452-4527

In addition to updates and proper pricing, Staging a home brings in better offers than not staging it, So clean, repair and stage your home, price it correctly with an Honest and Integrity based Agent, and see results fast. You will be glad you did!

Vacant Staging  

Photos on MLS and Security 

When Listing your home, are you ensuring that your photos are keeping your privacy secure?

Some rules of thumb include not placing your exact address on the listing, or the house number in the photos. You can also make sure to leave lighting on in the home in the evenings, we offer lamp timers in our vacant staging projects to add a measure of security. They can be purchased at hardware stores for around $12.00, if you aren’t staging with us.

We also avoid photographing empty closets, so that it’s not clear if the home is truly vacant.

Also important is to keep all sidewalks clear of snow and keep the yard maintained to make it appear occupied if it’s not. This includes collection of mail and yard garbage.

A obviously occupied home should ensure that evidence of what the owner’s do for work is concealed in photos and during showings, such as removal of all diplomas, mail, awards and anything else that would be a giveaway.

Further to that, alarms need to utilize if they are present and the Agents are to follow instructions to set them.
If you have high end items such as appliances, television or sound systems, make sure they are registered with a secure identification number and photos as well.  Keep all valuables out of sight in photos to the best of your ability and make sure that all jewellery is in a safe for all viewings.

PHOTOGRAPHY FOR MLS

The best way to guarantee a good first impression is to stage full the entire home and have a professional photography session booked. Agents often can provide this service. We also do provide it for all our vacant staging jobs.

A cell phone camera is NOT SUFFICIENT to take real estate photos! If you are hiring an Agent, PLEASE verify their process for photography, the first impression and marketing your largest asset depends largely on this.

As well follow our de-cluttering plans from our consultation and remove all excess items to create more square footage in your visual presentation. This makes  a huge difference in the small MLS photo that a buyer first views. They should not be overwhelmed with your stuff.
We offer project planning and contractor management, painting, lighting and fixture updates, facelift renovations, professional photography and Staging. 780-452-4527

In addition to updates and proper pricing, Staging a home brings in better offers than not staging it, So clean, repair and stage your home, price it correctly with an Honest and Integrity based Agent, and see results fast. You will be glad you did!